Attract 250% More Leads With AI Using Linkedin Personal Branding Strategy

In today's competitive job market, showcasing your expertise and achieving high LinkedIn visibility is crucial. Simply having a resume isn't enough; you need to actively build your personal brand where recruiters and potential employers spend their time. Liseller offers a strategic solution to enhance your professional presence effectively.

By monitoring relevant industry discussions, filtering out noise (like posts from other job seekers using the "Open to Work" filter), and helping you craft insightful comments, Liseller amplifies your expertise and helps you attract recruiters and valuable connections. This guide and video explain how to use this powerful LinkedIn engagement strategy.

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Watch the step-by-step configuration:

Why This Personal Branding Strategy Works for Your Career

This strategy focuses on demonstrating value and expertise organically within your professional community. Using Liseller helps you:

1. Find Relevant Conversations: Monitor discussions using keywords specific to your field, ensuring your engagement boosts your relevant LinkedIn visibility.
2. Showcase Expertise Subtly: The AI Commenter, guided by your specific skills and persona, helps craft comments that highlight your knowledge for effective personal branding without sounding boastful.
3. Increase Visibility: Consistent, insightful participation makes your profile more visible to peers, industry leaders, and potential employers exploring topics related to your career opportunities.
4. Filter Strategically: Importantly, filter out posts from other active job seekers (using "Open To Work" is "No") to focus your engagement on valuable industry discussions.
5. Build Reputation: Regular, valuable contributions solidify your reputation as a knowledgeable professional, making you a more attractive candidate to recruiters.

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Step-by-Step: Configuring Liseller for Personal Branding

Here’s how to configure Liseller for building your personal brand on LinkedIn. Follow these steps to put your best foot forward (start your Liseller configuration):

1. Create Your Campaign:

• Log into Liseller and click Create New Campaign.
• Skip the express setup.
• Choose List of Keywords (Default) for monitoring discussions. Click Next.

2. Configure Post Search Settings:

• LinkedIn Search Expression List: Enter keywords relevant to your field, skills, tools, and industry trends (e.g., data science, python, machine learning, personal branding tips, LinkedIn networking).
• Use AI Filter: Toggle this ON.

3. Configure AI Filter Settings:

• Post Languages: Select English (or your target language).
• Post Author Geo / Geo To Exclude (Optional): Specify if targeting specific regions.
• AI Filtering Instructions: Instruct the AI to find relevant professional discussions.

AI Filtering Instructions Example:

I am looking for LinkedIn posts discussing trends, challenges, best practices, tools, techniques, or questions related to [Your Field, e.g., digital marketing, data science].

- Keep posts where people are sharing insights, debating approaches, or asking thoughtful questions about [Your Field].
- Keep posts discussing industry news or developments in [Your Field], especially if there's analysis or opinion shared.
- **Prioritize posts from managers, directors, VPs, or known experts** if they are discussing relevant industry topics (opportunity to engage with decision-makers/influencers).
- Keep posts that are clearly job advertisements ONLY IF they are asking for advice on hiring for the role, or discussing challenges in filling it (opportunity to show expertise).
- Skip posts where someone is detailing their job search journey or asking for generic career advice (unless the topic is highly relevant to your expertise).
- Skip purely promotional content unless it sparks a relevant discussion.

• "Open To Work" Status: Set this to "Open To Work" is "No". This is crucial for focusing on industry content, not competitor job seekers.
• "Is Hiring" Status: Leave as Any.
• Click Next.

4. Configure AI Commenter Settings:

• AI Commenter: Toggle this ON and select Common.
• Choose your comments style: Select Short and Clean (Default).
• Comments Type: Keep Make Neutral Comments checked.
• Your Product Name and Description: Describe your professional focus. Use "Professional Focus" or similar instead of "Product Name".

Focus Area Description Example:

Professional Focus: Applying data science and machine learning techniques (Python, SQL, TensorFlow) to solve complex business problems, particularly in the e-commerce and fintech sectors. Experienced in predictive modeling and data visualization for enhancing business growth.

• Your Product Unique Selling Proposition (USP): List key skills and achievements. Use "Key Skills/Strengths" or similar instead of "USP".

Personal Skills/Strengths Example:

"Advanced Python Skills:" Proficient in Pandas, NumPy, Scikit-learn for data manipulation and model building.
"Predictive Modeling Impact:" Developed models that increased customer retention by X% in previous role.
"Cross-Functional Communication:" Skilled at translating complex technical findings into clear business insights.
"E-commerce/Fintech Domain Knowledge:" Specific experience applying data science within these industries.
"Problem-Solving Mindset:" Passionate about using data creatively to find solutions and drive results.

• [Your Persona] Description: Describe your professional profile.

Your Persona Example:

[Your Name] is an analytical and results-oriented Data Scientist with [X] years of experience in [Industry/Type of Work]. Holds a [Degree] in [Field]. Proven ability to leverage Python, ML, and statistical analysis to drive business value. Actively building my professional network and exploring opportunities where I can apply my skills in predictive modeling and data-driven strategy to make a significant impact, ideally within the [Target Industry/Company Type] space. Collaborative team player with strong communication skills.

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• What AI need to do: Detail instructions for demonstrating expertise.

What AI need to do Example:

Given a LinkedIn post discussing a topic in [My Field], generate a concise, insightful comment from my professional perspective ([My persona] below) to enhance my personal brand. The comment MUST:

1. Show Understanding & Relevance: Briefly acknowledge the post's point and demonstrate understanding.
2. Add Value: Contribute ONE clear piece of value (relevant perspective, thoughtful question, connection to broader trend, reasoned agreement/disagreement).
3. Showcase Expertise Subtly: Hint at expertise through the value-add. Avoid explicit skill listing unless natural (e.g., "From my experience using Scikit-learn...").
4. Professional & Engaging Tone: Maintain persona's tone - analytical, curious, collaborative, professional.
5. Conciseness: Keep brief (approx. 3-4 sentences).
6. Use Author's First Name: If available.
7. Readability: Use line breaks if needed.
8. GOAL: Implicitly build professional reputation and LinkedIn visibility; NOT explicitly ask for a job.

• What AI Should Avoid: List specific constraints for brand building.

What AI Should Avoid Example:

• Do NOT explicitly state "I am looking for a job," "Hire me," etc.
• Do NOT sound desperate or needy.
• Do NOT make generic comments ("Great post!", "Interesting!").
• Do NOT criticize harshly. Be constructive.
• Do NOT share confidential details. Keep examples professional.
• Do NOT list skills like a bullet list.
• NO hashtags unless highly relevant. NO signature.

• Tone and Style: Define your professional tone.

Tone and Style Example:

The tone is professional, insightful, and engaging. It should reflect expertise in [Your Field] while also conveying curiosity and a collaborative spirit. Analytical but approachable. Confident in sharing perspectives but open to discussion. The style is concise, clear, and respectful. Aims to establish credibility as a knowledgeable professional, enhancing my personal branding efforts.

• Click Next.

5. Final Settings & Activation:

• Review the final campaign settings.
• Click Submit.

Once activated, Liseller gets to work finding the best opportunities for you to engage. Don't delay your career boost - activate your Liseller campaign now!

The Result: Enhanced Visibility and Reputation

Liseller will now monitor LinkedIn for relevant discussions in your field, filtering according to your instructions (including skipping posts by other job seekers). It will generate draft comments designed to showcase your expertise and engage potential employers or influential connections thoughtfully.

Review these drafts, personalize them to ensure they sound authentic, and approve them for posting. Consistent, high-quality engagement will:

• Strengthen your reputation as a knowledgeable expert in your field.
• Increase your LinkedIn visibility among recruiters searching for talent.
• Expand your professional network with valuable connections.
• Potentially lead to direct messages about career opportunities or invitations to connect.

Key Takeaways for Personal Branding on LinkedIn

• Focus on Value: Contribute valuable insights; don't ask for jobs in comments. This is key for effective personal branding.
• Filter Smartly: Use the "Open To Work" is "No" filter to focus on industry discussions, not other job seekers.
• Detailed Persona & Prompts: Define your skills (USP), background (Persona), and goals (What to do/Avoid/Tone) precisely to guide the AI for optimal LinkedIn engagement strategy.
• Show, Don't Just Tell: Weave expertise into insights and questions.
• Authenticity Matters: Always review and personalize drafts.

Leverage Liseller strategically to build your professional brand on LinkedIn, stand out from the crowd, and attract the career opportunities you deserve. Unlock your potential with Liseller's free trial!

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