How to Track Competitor Posts on LinkedIn
Want to stay ahead on LinkedIn? Start by tracking your competitors. This helps you understand trends, improve your content, and engage better with your audience. Here's how:
- Why Track Competitors? Gain market insights, discover content ideas, and find engagement opportunities.
- How to Start: Identify key competitors based on market overlap, industry focus, and target audience.
- Use Tools: Leverage LinkedIn’s built-in features (like following competitor pages and analytics) or automate tracking with tools like LiSeller.
- What to Track: Monitor post timing, content types, hashtags, and engagement metrics like likes, shares, and follower growth.
- Act on Insights: Use competitor data to refine your strategy, create better content, and connect with your audience.
Tracking competitors isn’t just about observation - it’s about learning and improving your LinkedIn presence. Stay consistent, analyze data, and engage strategically to maintain your competitive edge.
LinkedIn Company Page Competitor Analytics 2022
Step 1: Choose Which Competitors to Track
Focus on identifying competitors that directly influence your market and cater to the same audience. Avoid trying to monitor every business - it’s unnecessary and inefficient.
Identify Your Main Competitors
When deciding which competitors to track on LinkedIn, keep these factors in mind:
Market Overlap: Look for companies that target the same customers and offer similar products or services. This will give you insights into your direct competition and the broader market trends.
Industry Focus: Prioritize businesses that:
- Operate within the same industry or niche
- Share connections within your professional network
- Participate in similar discussions or events
- Actively engage with your audience
Target Audience: Zero in on competitors whose content appeals to your ideal customers. Pay attention to:
- The types of professionals engaging with their posts
- Influential figures or industry leaders following their pages
- Decision-makers interacting with their updates
Once you’ve identified these competitors, group them in a way that makes tracking easier.
Streamline Your Tracking System
To keep your competitor tracking organized, follow these steps:
Create Monitoring Categories: Group competitors into categories based on how closely they align with your business and their relevance to your goals:
| Category | Description | Monitoring Priority |
|---|---|---|
| Direct Competitors | Offer similar products/services and share your market | High - Monitor daily |
| Industry Leaders | Shape trends and have a broader audience | Medium - Monitor weekly |
| Emerging Players | New entrants with fresh ideas | Low - Monitor monthly |
Automate Tracking: Use tools like LiSeller to simplify the process. Here’s a quick breakdown of pricing plans:
- Small Plan: $47/month for 5 profiles
- Medium Plan: $197/month for 20 profiles
- Large Plan: $497/month for 50 profiles
Set Custom Keywords: Refine your tracking by setting up keywords that align with your focus, such as:
- Competitor names
- Product-specific terms
- Industry-related phrases
- Job titles relevant to your audience
Step 2: Use LinkedIn's Built-in Tracking Tools
LinkedIn provides several tools to help you keep an eye on your competitors' activity and performance.
Follow Competitor Pages
- Stay updated: Follow your competitors' company pages to see their posts directly in your feed.
- Real-time insights: Get updates on their latest content, announcements, and campaigns.
- Engagement trends: Observe how their audience interacts with their posts.
Explore LinkedIn Analytics for Competitor Data
- Growth trends: Track how your competitors are growing their followers over time.
- Audience data: Analyze follower demographics to understand who they’re reaching.
- Content performance: See which types of posts perform well for them.
- Engagement comparison: Measure how their engagement rates stack up against yours for similar content.
Set Up Alerts
- Notifications for updates: Enable alerts for specific company updates or milestones.
- Key changes: Get notified about personnel changes or new hires at competitor companies.
- Custom frequency: Adjust how often you receive alerts to suit your needs.
These tools give you a solid foundation to monitor competitors effectively. Once you've mastered these features, move on to Step 3 for more advanced tracking options using automated tools.
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Step 3: Set Up Automated Tracking Tools
Take LinkedIn's tracking capabilities to the next level by automating competitor monitoring. Tools like LiSeller help cut through the clutter, ensuring you only see updates that matter.
Getting Started with LiSeller
LiSeller works as your 24/7 assistant, keeping tabs on competitor activity. Here's how to get started:
- Choose a monitoring plan that fits your needs.
- Link your LinkedIn profile to LiSeller.
- Launch your first tracking campaign.
Key Features of LiSeller
Once your campaign is live, you can use several tracking features to stay informed:
| Feature | What It Does | Why It Helps |
|---|---|---|
| Keyword Monitoring | Tracks specific terms and phrases | Spot emerging trends and messaging. |
| Profile Tracking | Keeps an eye on competitor profiles | Stay in the loop on their strategies. |
| Campaign Management | Organizes targeted campaigns | Focus on specific goals. |
| AI Content Filtering | Screens relevant posts | Highlights only the most useful updates. |
Fine-Tuning LiSeller for Maximum Impact
To make the most of LiSeller, set up and configure its features effectively:
-
Create Monitoring Campaigns
Depending on your plan, you can manage up to 5 campaigns (Small plan), 20 campaigns (Medium plan), or 50 campaigns (Large plan). -
Set Tracking Parameters
- Specify competitor-related keywords.
- Add URLs for competitor profiles.
- Adjust notification settings to your preferences.
-
Refine AI Filters
Customize the AI filters to focus on the updates that provide the most value.
Step 4: Use Competitor Data Effectively
With your tracking tools in place, use the data you gather to fine-tune your strategy.
Spot Content Trends
As you monitor competitor posts, look for patterns in their content strategy. Focus on these key areas:
- Post timing: Identify when they publish content that gets the most engagement.
- Content types: Determine which formats - text, images, videos, or polls - perform best.
- Writing style: Notice their tone, length, and storytelling methods.
- Hashtag usage: Track which industry-specific hashtags generate the most interaction.
Analyze Performance Metrics
Turn raw data into useful insights by tracking these key metrics:
| Metric Type | What to Track | Why It Matters |
|---|---|---|
| Engagement | Likes, comments, shares | Shows how well the content connects with the audience. |
| Reach | Views, impressions | Reflects how visible the content is. |
| Growth | Follower increase, connection rate | Measures how effectively the audience is growing. |
| Response | Comment quality, discussion depth | Indicates how engaged the audience is in conversations. |
These metrics can help you make informed decisions to improve your own strategy.
Build an Engagement Plan
Use competitor insights to develop a focused, data-driven approach. Look for gaps in their content that you can address with your unique perspective. With tools like LiSeller, you can:
Find Engagement Opportunities
- Focus on posts that align with your audience's interests.
- Keep track of industry conversations where your input can add value.
- Monitor brand mentions and competitor discussions to stay in the loop.
Respond Strategically
- Leave thoughtful comments that highlight your expertise.
- Time your responses to maximize visibility.
- Maintain a consistent tone that aligns with your brand identity.
Evaluate and Adapt
- Track which actions lead to more profile visits or connections.
- Adjust your approach based on what works best.
Conclusion
Keeping an eye on competitor posts on LinkedIn is a smart move to stay ahead in your field and improve your engagement. This guide walks you through how to track, analyze, and use competitor content to strengthen your LinkedIn strategy.
AI tools like LiSeller, which can manage up to 3,500 weekly comments through the official LinkedIn API, make tracking easier and let you focus on crafting a solid strategy.
Tracking competitors should lead to actionable insights. Whether you’re observing industry leaders or direct rivals, the data you gather should shape your content and engagement approach. This helps you focus on what resonates with your audience while staying true to your brand's voice.
Success comes from blending consistent monitoring with strategic engagement. This approach helps you:
- Identify trending topics and popular content formats
- Pinpoint what sparks engagement in your network
- Develop strategies based on solid data
- Build stronger connections with your audience
Consistency and authenticity are crucial in every interaction. By pairing thorough tracking with a thoughtful engagement strategy, you can maintain a competitive edge on LinkedIn.